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How to Gain New Listeners for Your Podcast in 2023

Updated: Jan 1

Starting a podcast can be a great way to share your voice, expertise, and ideas with the world. However, getting your podcast off the ground and attracting new listeners can be a challenge. In this post, we'll go over some strategies you can use to gain new listeners and grow your podcast's audience.


1. Optimize your podcast for discoverability

To attract new listeners, it's important to make it easy for people to discover your podcast. Here are a few ways to optimize your podcast for discoverability:

  • Use keywords in your show's title, description, and tags to help search engines understand what your podcast is about.

  • Submit your podcast to popular directories like Apple Podcasts, Spotify, and Google Podcasts.

  • Utilize social media to promote your podcast and engage with your audience.

  • Collaborate with other podcasts or guests on other shows to reach new listeners.


2. Create high-quality content


One of the most important factors in attracting new listeners is the quality of your content. If your podcast is interesting, informative, and well-produced, people are more likely to tune in and share it with their friends and followers.



3. Promote your podcast consistently


Consistently promoting your podcast is key to gaining new listeners. Use social media, email newsletters, and any other channels at your disposal to share new episodes and encourage people to tune in.


4. Consider featuring your podcast for free on the Newsly platform


Newsly is an audio app that is both a personal newscaster and allows users to discover and listen to podcasts and other audio content (like digital radio). By featuring your podcast for free on the Newsly platform, you can reach a whole new audience of potential listeners. If you get high reach, there is an option to get paid by Newsly. Check it out.


5. Ask for reviews and ratings


Ratings and reviews can be a powerful way to attract new listeners. Encourage your existing listeners to leave a review or rating on your podcast's page in directories like Apple Podcasts and Spotify. This can help your podcast rank higher in search results and make it more likely for new listeners to discover your show.


In conclusion, gaining new listeners for your podcast takes time and effort, but it is possible with the right strategies. By optimizing your podcast for discoverability, creating high-quality content, promoting consistently, and asking for reviews and ratings, you can grow your audience and reach new listeners. Don't be afraid to try new things, like featuring your podcast on the Newsly platform, to reach new audiences and grow your podcast.


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